Cookie Policy
Last updated: November 2025
At Muscle Supply, we use cookies and similar technologies to make sure our website works properly, improve your experience, and understand how our visitors use our site. This Cookie Policy explains what cookies are, how we use them, and how you can control your preferences.
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They help websites function efficiently, remember your preferences, and collect analytical data. Some cookies are essential for the site to operate, while others are used for performance, analytics, or marketing purposes.
2. Types of Cookies We Use
2.1 Essential Cookies
These cookies are necessary for the basic operation of our website — such as adding products to your cart, processing payments, and keeping you logged in. You cannot disable these cookies because the site will not function properly without them.
2.2 Performance & Analytics Cookies
These cookies help us understand how visitors interact with our site by collecting anonymous information, such as page visits, time on site, and navigation patterns. This helps us improve our products, layout, and user experience.
2.3 Functional Cookies
Functional cookies allow the website to remember your preferences — such as region, language, or login details — to provide a smoother, more personalised experience.
2.4 Advertising & Marketing Cookies
These cookies track browsing activity so we can display relevant promotions or ads on our site and partner sites. They also help us measure the effectiveness of our marketing campaigns. These cookies are only set with your consent.
3. Third-Party Cookies
Some cookies are set by third parties, such as analytics providers (like Google Analytics) or social media platforms (such as TikTok, Meta, or YouTube). These third parties may use their cookies to collect data about your browsing behaviour when you interact with embedded content or ads.
We do not control these third-party cookies and recommend reviewing their privacy and cookie policies for more details:
4. Managing Cookies
When you first visit our site, you’ll see a cookie banner giving you the option to accept or adjust your preferences. You can update your consent choices at any time through your browser settings or by clearing cookies.
Here are some useful links to manage cookies on popular browsers:
5. How Long Cookies Are Stored
Cookies remain on your device for varying periods — some are deleted when you close your browser (session cookies), while others remain until they expire or you delete them manually (persistent cookies). We keep cookies only as long as necessary for their intended purpose.
6. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. Any updates will be posted on this page with a revised date.
7. Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact us:
Email: support@musclesupply.co.uk
Address: 3rd Floor, 86–90 Paul Street, London, England, EC2A 4NE
