Privacy Policy
Last updated: November 2025
Welcome to Muscle Supply. Your privacy is important to us, and we’re committed to protecting your personal information and respecting your rights under UK data protection laws. This Privacy Policy explains how we collect, use, and protect your data when you visit our website or make a purchase from us.
1. Who We Are
Business Name: Muscle Supply Limited
Company Number: 16202168
Registered Address: 3rd Floor, 86–90 Paul Street, London, England, United Kingdom, EC2A 4NE
Email: support@musclesupply.co.uk
Website: https://musclesupply.co.uk
2. Information We Collect
We collect and process personal data when you interact with our website, make a purchase, or contact us. The information we collect may include:
- Contact information – name, email address, phone number, billing and shipping address.
- Order details – items purchased, payment method (processed securely), and transaction data.
- Account information – login credentials, purchase history, saved preferences.
- Device and usage data – browser type, IP address, and site activity (via cookies and analytics tools).
- Marketing preferences – your choices for receiving offers, newsletters, or promotions.
3. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders
- Provide customer service and respond to enquiries
- Improve our website, products, and customer experience
- Send relevant marketing communications (only with your consent)
- Comply with legal obligations, such as tax and accounting requirements
4. Legal Bases for Processing
We process your data under one or more of the following legal bases as defined by the UK GDPR:
- Contractual necessity – to fulfil your purchase or provide requested services.
- Consent – when you sign up for marketing emails or cookies.
- Legitimate interest – to improve services, prevent fraud, and protect our business.
- Legal obligation – to meet regulatory or accounting requirements.
5. How We Share Your Information
We do not sell your data. We only share information with trusted partners who help us run our business, such as:
- Shopify – our website and e-commerce platform provider.
- Payment processors – to securely handle transactions (e.g., Shopify Payments, PayPal, Klarna, Apple Pay).
- Delivery partners – to ship your orders efficiently.
- Analytics and marketing tools – such as Google Analytics and email platforms to improve our service.
Each partner is contractually required to keep your data secure and process it only as instructed by us.
6. International Data Transfers
Some of our service providers (like Shopify or analytics tools) may store or process data outside the UK or European Economic Area. In such cases, data transfers are protected by appropriate safeguards — such as UK-approved Standard Contractual Clauses — to ensure your information remains protected.
7. Data Retention
We only keep your data for as long as necessary to fulfil the purposes outlined in this policy — for example:
- Order and tax records: up to 6 years (for legal compliance)
- Customer accounts: while your account remains active
- Marketing data: until you unsubscribe or withdraw consent
When no longer needed, data is securely deleted or anonymised.
8. Cookies
We use cookies to improve your experience, analyse site traffic, and personalise content. Some cookies are essential for our website to function, while others are optional. You can control cookie preferences via your browser or our cookie banner. For full details, see our Cookie Policy.
9. Marketing and Communications
If you choose to subscribe, we may send you updates about new products, offers, or promotions. You can opt out at any time by clicking “unsubscribe” in any marketing email or by contacting us directly. We never share your information with third parties for their own marketing use.
10. Your Data Protection Rights
Under the UK GDPR, you have the following rights:
- To access the personal data we hold about you
- To request correction of inaccurate or incomplete data
- To request deletion of your data (“right to be forgotten”)
- To restrict or object to processing in certain situations
- To request a copy of your data in a portable format
- To withdraw consent where processing is based on consent
To exercise any of these rights, contact us at support@musclesupply.co.uk. We may need to verify your identity before fulfilling your request.
11. Data Security
We take data protection seriously. Our site uses secure SSL encryption and trusted service providers to protect your data from unauthorised access, loss, or misuse. However, no online platform can guarantee absolute security, and we encourage customers to protect their account details and use strong passwords.
12. Children’s Privacy
Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal data from children. If we become aware that data has been provided by someone under 18, we will delete it promptly.
13. Links to Other Websites
Our website may contain links to third-party sites (for example, brand partners or social media). We are not responsible for the content or privacy practices of these external websites. Please review their privacy policies before providing personal information.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in law, technology, or our operations. The latest version will always be available on this page, with the updated date shown at the top.
15. Contact Us
If you have any questions about this Privacy Policy, your data, or your rights, please contact us:
Email: support@musclesupply.co.uk
Address: 3rd Floor, 86–90 Paul Street, London, England, EC2A 4NE
16. Complaints
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) — the UK data protection regulator. You can contact them via www.ico.org.uk.
