The votes are in. After thousands of customers tried all five contenders in the Per4m Which Whey Wins competition, one flavour came out on top — and it is coming soon as a full-size tub.
Maple French Toast has won.
Out of five brand-new Per4m Advanced Whey flavours competing for a permanent place in the range, Maple French Toast beat the competition and will be the first to make it into a full-size tub. Available in 900g and 2010g — coming soon.
What Did It Beat?
The competition was tougher than it might sound. Maple French Toast had to come out ahead of four strong contenders, each with a genuine fanbase:
- Vincent The Caterpillar — a rich, cake-inspired chocolate flavour with buttercream and deep cocoa notes that drew in the chocolate lovers
- Cinnamon Crunch — the safe bet of the lineup, delivering that familiar cereal milk flavour that many expected to win
- Churro Pretzel — a bold sweet-and-salty combination that stood out for its originality and earned a loyal following
- Raspberry White Chocolate Matcha — the wildcard entry and easily the most experimental of the five, combining tart raspberry, sweet white chocolate and earthy matcha in a way the market hadn't seen before in a whey protein powder
Any one of these could have taken it. The fact that Maple French Toast came out ahead across the full voting period shows it had the broadest appeal of the five.
Why Maple French Toast Won
Maple French Toast hit the sweet spot between adventurous and accessible. The flavour combines maple syrup sweetness, warm cinnamon, caramelised butter and a soft custardy finish — essentially a proper French toast experience in a protein shake.
It is different enough from the standard chocolate, vanilla and strawberry options to feel genuinely new, but grounded in a familiar enough flavour profile that most people know exactly what they are getting. That balance is hard to get right, and it clearly resonated with the majority of voters.
Breakfast-inspired protein flavours have been growing in popularity across the UK market — Maple French Toast fits squarely into that trend while still feeling like a Per4m product.
Coming Soon: 900g and 2010g Tubs
Maple French Toast Per4m Advanced Whey will be available in two sizes when it launches:
- 900g — a solid starting point if you want to try the full tub experience before scaling up
- 2010g — the better value option for anyone planning to use this as a regular part of their protein supplement routine
Both sizes deliver the same Per4m Advanced Whey formula — around 24g of protein per serving, a clean ingredient profile, and the competitive pricing Per4m are known for across their range.
We will have stock available to order as soon as it drops. Keep an eye on the Per4m collection page for the launch.
What About the Other Four Flavours?
Vincent The Caterpillar, Cinnamon Crunch, Churro Pretzel and Raspberry White Chocolate Matcha will not be moving into full-size tubs at this stage. The original 30g sample sachets are still available while stocks last if you want to try any of the runners-up before they are gone.
Explore More from Per4m
Per4m are one of the most consistent protein powder brands in the UK market right now. If you want to explore the rest of their range — including their existing Advanced Whey flavours, pre-workouts and creatine — you can find everything we stock on the Per4m collection page.
Free UK delivery on all orders over £40. Shop Per4m now →
